The Explorer’s Way.

A cinema ad for South Australia Tourism promoting the 3000km road trip across the red centre, from Adelaide to Darwin. Filmed in real time (the trip took just under three weeks, with diversions to Uluru, King’s Canyon and Kakadu National Park).

This 60-second cinema spot formed the core of a multi-layered campaign that included digital, editorial and social, and won Campaign of the Year at the Travel Marketing Awards 2015.