Inntravel.

After ten years of being The Slow Holiday People, a concept and campaign I created and ran, Inntravel asked me to develop a new customer-facing story to tell. Launched in 2020, the new line ‘Take yourself away from the everyday’ builds on the success of all things Slow, moving the story into a more active, inspirational and ‘open’ message to attract those customers the Slow message failed to reach.